New Balance holds a well-known position in the athletic footwear and apparel market. Recognized for blending performance with everyday style, it remains a go-to brand for runners, gym enthusiasts, and casual wearers alike.
An increasing number of companies are offering military discounts to show appreciation for those who serve. These offers serve as both a gesture of gratitude and a practical benefit for military families.
Purpose here is to provide clear information about New Balanceโs military discount in 2025, including eligibility and how it can be redeemed by those who qualify.
Military Discount Overview
New Balance offers a military discount to customers who meet specific eligibility criteria; shoppers can enjoy a 15% discount on their purchases after successful identity verification. It is slightly higher than the one given by Home Depot.
The company aims to make this benefit accessible and easy to redeem for qualified individuals.
Customers must place orders through the official website to access the discount. Physical retail locations do not offer the military deal, so online shopping remains the only channel for redemption. To secure the benefit, buyers must complete verification using the ID.me platform during checkout.
New Balance promotes a smooth user experience by simplifying the process and rewarding verified military personnel with savings across multiple product categories.
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- Running shoes and athletic sneakers
- Lifestyle footwear
- Sports and casual apparel
- Performance-focused gear and accessories
Shoppers should proceed through checkout only after verifying their status, as the system automatically applies the discount once ID.me confirms the identity.
Who Is Eligible?
New Balance primarily extends the military discount to Active Duty service members. Eligibility hinges on successful status verification through ID.me during the checkout process.
Additional groups may qualify for the discount as well.
- Veterans
- Military retirees
- Dependents of military personnel
Eligibility for these additional groups depends on ID.meโs verification standards. Because direct access to the ID.me system through New Balance remains restricted, confirmation for these groups requires manual checking on their verification page.
To determine qualification, customers should visit the military verification section of the company’s website. Individuals outside the Active Duty category should take this extra step before placing an order. Without successful verification, the system will not apply the discount.
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How to Redeem the Discount
- Go to NewBalance.com.
- Browse and select items, then add them to the cart.
- At checkout, look for the military discount verification option powered by ID.me.
- Click the ID.me button and follow the prompts to verify identity.
- Once verification is complete, the 15% discount will automatically be applied.
No manual codes are required. The system instantly adjusts the total price once identity has been confirmed. Itโs important to ensure ID.me verification is completed before completing the payment to receive the offer.
Important Notes and Limitations
- New Balance applies the discount only after successful ID.me verification
- Attempting checkout without completing verification results in standard pricing
- The military discount cannot be combined with other offers, promotions, or coupons
- Discount exclusions may apply to select products or sale items
- Website terms and conditions may change, so itโs critical to check for updates before ordering
New Balance may update its policies and eligibility terms over time. Customers should stay informed by reviewing the discount terms on the companyโs official website regularly.
Summary
New Balance continues to show support for the military community by offering a clear, beneficial discount to those who serve.
Military families and service members are encouraged to take advantage of the savings and enjoy high-quality products for less.
Always confirm eligibility through ID.me before checkout to ensure the discount is correctly applied. Taking these small steps leads to significant value.
