Adidas operates as one of the most prominent global sportswear brands, serving customers across all continents. Its blend of style, performance, and innovation has built a loyal following over the decades.
Military discounts have become an essential part of the retail experience, honoring service while also encouraging brand loyalty. Retailers recognize the sacrifices made by service members and extend special benefits as a gesture of appreciation.
The following breakdown covers Adidas’ military discount, detailing who qualifies, how much the discount is, what limitations exist, and how it compares to competitors.
What Can You Expect?
Adidas currently offers an attractive military discount designed to reward those who serve or have served.
- 30% off on purchases made both online and in-store
- 15% off at Adidas outlet or factory store locations, as indicated by Military.com
As you can see, it is pretty similar to the discount presented by New Balance and the one we can see at Ray-Ban.
To redeem the discount, customers must verify their status through ID.me, a secure third-party platform. Once verified, purchases can be made using the discount across both digital and physical locations.
https://www.youtube.com/watch?v=T6-fryX6s-U
- Active Duty members
- Veterans
- Retirees
- National Guard members
- Reservists
- Dependents of service members
The inclusiveness of the policy ensures that a large community of military families benefits regularly.
| Pros | Cons |
|---|---|
| 30% discount is one of the most generous among major retailers | Exclusions remove some of the most sought-after product lines |
| ID.me platform provides a secure and user-friendly verification method | Outlet discount drops to 15%, offering less value |
| Discount can be applied both online and in most physical stores | Dependence on ID.me may deter less tech-savvy users |
How to Redeem the Discount
To access the Adidas military discount online, start by visiting Adidas’ official website and proceeding to checkout. During the process, a prompt will appear to verify military status using ID.me.
- Add items to the cart.
- Proceed to checkout.
- Choose the “Verify with ID.me” option.
- Log in or create an ID.me account.
- Complete the verification using appropriate documentation.
- Once verified, the discount automatically applies.
For in-store purchases, present a valid military ID or ensure that your ID.me account is linked with a digital barcode, which some retail employees may scan. Identification remains critical to preventing misuse and ensuring smooth transactions.
@hanatchr i got you with more discounts 👀 this time ADIDAS. been lowkey gatekeeping this but sharing is caring! know that you can get other things at a discount through id.me so have fun exploring! #discount #shopping #adidas #lifestyle #fashion ♬ original sound – hana
Limitations and Exclusions
Although Adidas’ military discount offers significant savings, several exclusions limit its application.
- Samba and Gazelle models
- Collaborations with Pharrell Williams
- Select Ultraboost releases
- Y-3 designer collections
Outlet or factory stores only honor a 15% discount, creating a noticeable difference compared to the full 30% online and at standard locations.
Additionally, the discount cannot be stacked with specific promotions or loyalty-based rewards. Adidas’ Creators Club benefits, for instance, may not apply in tandem. Discount use is strictly monitored through ID.me, meaning no alternative method can bypass these restrictions.
Comparison with Other Retailers’ Military Discounts
Compared to industry peers, Adidas offers one of the more generous military benefits.
- Nike offers 10% off online and in select stores.
- Under Armour gives 10%–20%, depending on location and verification.
- Reebok provides 30% online for verified military members.
Adidas matches Reebok in percentage but introduces stronger limitations in terms of exclusions. While Nike and Under Armour apply their discounts more broadly, Adidas limits usage on several popular lines.
Yet, the 30% rate surpasses many other standard offers and rewards those who shop strategically.
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The Bottom Line
Adidas provides a strong military discount program that offers real value for many customers. Its 30% offer ranks among the best in the retail space, though it comes with notable limitations.
For those purchasing non-excluded items and comfortable using ID.me, the savings justify regular use. Military families looking for reliable performance gear and casual wear will likely benefit, provided they stay mindful of exclusions and shop accordingly.
