Military discounts provide a tangible way to honor the service and sacrifices of active duty members, veterans, and their families. For many, these offers represent more than simple cost savings, they are a sign of recognition and gratitude.
In 2025, several tire retailers have stepped up with offers that help reduce expenses on essential vehicle maintenance.
Programs offered by Discount Tire, Ford’s Hero Code, and Tire Discounters not only reduce costs but also often combine with other rebates for maximum financial benefit.
Taking advantage of these programs can keep vehicles safe on the road while making budgets stretch further.
| Program | Eligibility | Discount | Redemption Process | Can Combine with Other Offers |
|---|---|---|---|---|
| Discount Tire | Active duty, retirees, veterans, reserves, National Guard, families | 5% off subtotal before taxes | Online checkout with ID.me verification | Yes |
| Ford Hero Code | Active/retired military, first responders | Up to $80 off premium brands | Verify with ID.me, receive Hero Code, present at dealer | Yes |
| Tire Discounters | Veterans with military ID | 5% off tires, 10% off services, free alignment with 4 tires | Present ID in store | Yes |
What to Expect from the Discount?
Discount Tire offers a special program designed to give back to those who have served or are serving in the U.S. Armed Forces, including their immediate families.
Eligibility covers active duty members, retirees, veterans, reserves, National Guard, and family members. Proof of service is confirmed through ID.me, ensuring the program stays exclusive to the military community.
The verification process is fast, secure, and only takes a few moments, making it easy for customers to unlock their savings without unnecessary delays.
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Discount Details
Shoppers receive an instant 5% discount on their invoice subtotal before taxes. This discount can be combined with other active promotions, including rebates and instant savings, to deliver maximum value on each purchase.
Service members purchasing tires or related automotive services can stretch their budget further without compromising on quality.
- 5% off subtotal before taxes
- Can combine with other deals, rebates, and instant savings
- Applies to both tire purchases and select services
How to Redeem?
The process is straightforward and can be completed entirely online.
- Visit the Discount Tire or America’s Tire website
- Select desired products and proceed to checkout
- Verify military status through ID.me
Receive an instant discount applied to the order total without waiting for mail-in rebates
Ford Military & First Responder Tire Discount
Ford’s Hero Code program rewards active and retired military members along with first responders. To qualify, customers must purchase and install four qualifying tires at a participating Ford, Lincoln, or Quick Lane retailer.
The program ensures that those who serve and protect have access to durable, brand-name tires designed for safety and performance.
Discount Details
- Goodyear
- Michelin
- BFGoodrich
- Continental
- General
- Pirelli
- Hankook
- Bridgestone
- Falken
- Toyo
These savings stack with manufacturer rebates and dealer promotions for even greater value.
The program allows use of the Hero Code twice each calendar year, making it ideal for households with more than one vehicle.
- Visit FordTireHeroCode.com
- Verify eligibility through ID.me
- Receive a unique Hero Code upon approval
Present the Hero Code at the time of purchase and installation at a participating retailer to have the discount applied immediately
Tire Discounters Veteran’s Discount
Tire Discounters extends special savings to veterans who present a valid military ID.
The discount is available exclusively for in-store purchases, giving customers the opportunity to work directly with staff and get tailored service for their needs.
Discount Details
Veterans can save on both products and services, making this program particularly valuable for ongoing vehicle maintenance.
- 5% off all tire purchases
- 10% off services such as brakes, oil changes, and wheel alignments
- Free alignment with every four-tire installation
These benefits make it easier to keep a vehicle in peak condition without overspending.
- Visit any Tire Discounters location in:
- Ohio
- Kentucky
- Indiana
- Tennessee
- Georgia
- North Carolina
- Alabama
- Present a valid military ID at checkout
- Receive an instant discount applied on the spot
The Bottom Line
Military tire discounts in 2025 offer substantial opportunities for savings on both products and services.
Programs by Discount Tire, Ford’s Hero Code, and Tire Discounters allow military families to stretch their budgets while ensuring their vehicles are road-ready.
Verifying eligibility ahead of time and combining discounts with available rebates maximizes value.
Regular tire maintenance and care can further extend performance, keeping vehicles safe and operational while preserving hard-earned savings.
