ASICS has earned a reputation for designing high-performance running shoes and athletic wear built for endurance and comfort. Popular among fitness enthusiasts and athletes, the brand is also known for supporting communities that serves.
Military discounts offered by ASICS aim to show gratitude to those who protect and serve the country, including their families. Shoppers can typically benefit from a discount rate ranging up to 25% or sometimes 30%, making quality gear more accessible for military-affiliated individuals.
What can You Expect?
ASICS offers a dependable 25% discount on full-priced merchandise designed to express gratitude toward military personnel. This standard offer helps service members access premium-quality products without paying full retail value.
- Running shoes built for comfort, speed, and endurance
- Athletic clothing such as leggings, tops, and jackets
- Training gear and fitness accessories used for everyday performance
Occasionally, the discount rate increases to 30%, especially during seasonal campaigns or special events. These higher-tier discounts usually focus on:
- Apparel collections
- Accessories like socks, hats, and bags
Both online and in-store shoppers can benefit from the military discount. Online purchases require quick verification, while in-person shoppers simply show valid identification at checkout. Regardless of where the purchase is made, ASICS ensures the same level of appreciation and access to high-quality gear.
- Discount applies only to full-priced items
- Clearance items and promotional sales are excluded
- Coupons and other offers cannot be combined with the military discount
Many military families view the discount as a consistent and respectful gesture, especially during high-spending seasons like back-to-school or holiday shopping periods.
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Who Qualifies?
Eligibility for the ASICS military discount reaches a wide network of individuals with ties to military service. The program includes not just those currently serving but also those who have served in the past, along with their families.
The criteria for obtaining this military discount is similar to those we can see at Planet Fitness.
- Active Duty members in the Army, Navy, Air Force, Marines, Coast Guard, and Space Force
- Reservists actively serving in support capacities
- Members of the National Guard
- Honorably discharged Veterans
- Military Retirees with proof of long-term service
- Military Spouses and Dependents as acknowledged by programs such as WorthEPenny
Verification is required to maintain fairness and security. Customers must go through a secure identity confirmation process, typically conducted through SheerID or ID.me. This verification:
- Confirms military status quickly, often instantly
- Requires secure document upload or online ID confirmation
- Does not permit submission of photocopied military IDs due to legal restrictions
Proof must be submitted only through authorized digital channels. Adherence to this rule protects both personal identity and national regulations regarding the misuse of military documentation.
How to Claim the Discount
ASICS provides two primary ways to access the military discount: online and in-store. Each method requires a simple process to verify eligibility and apply savings effectively.
Online
Shoppers choosing to buy through the ASICS website can easily activate the military discount during the checkout process. After selecting items and proceeding to the cart, an option titled “Military and First Responder Discount” appears.
Clicking this option triggers identity verification, which is handled securely through either SheerID or ID.me. SheerID is the default choice in most cases, though ID.me is available on occasion as an alternative. Both are trusted platforms that specialize in verifying military affiliation.
Once the verification is successful, the discount automatically applies to all eligible items in the cart. No manual code entry is needed, and savings are reflected in real-time.
- Visit www.asics.com.
- Add full-priced items to your cart.
- Click on “Military and First Responder Discount” at checkout.
- Choose SheerID or ID.me for verification.
- Submit requested information (name, branch, status, and proof of service).
- Receive instant confirmation and view the adjusted total with the discount applied.
Tips to ensure a smooth experience:
- Use a reliable internet connection to avoid interruptions during the verification stage.
- Prepare necessary documentation such as military ID, service statement, or discharge papers if prompted.
- Complete the process in one session to prevent verification timeouts.
In-Store
ASICS retail locations also honor the military discount, allowing qualified shoppers to receive savings directly at the register. Those shopping in person must show valid identification linked to military service at the time of checkout.
Upon presentation of the ID, a store associate will verify its validity and apply the discount to eligible full-priced items. Asking ahead about which products qualify can help avoid confusion.
- Bring a government-issued military ID or similar proof of status.
- Present the ID before checkout.
- Confirm with the associate that the item qualifies for the discount.
- Complete the purchase with the discount applied.
Important notes:
- Discounts are not typically applied to clearance or promotional items in-store.
- Some locations may have different systems, so checking store policy ahead of time can be helpful.
- A respectful and clear approach during checkout makes the process smoother for both the customer and staff.
Both methods, online and in-person, ensure that service members and their families enjoy quality gear with meaningful savings, while also maintaining secure and fair access to the program.
Verification Process
Verification for the ASICS military discount is typically handled by SheerID or ID.me. These third-party platforms offer secure and fast validation. Customers will need to input basic details and upload qualifying documents such as military-issued identification or service-related credentials.
The process is generally quick, with most verifications completed within seconds. A small number of cases may take longer if manual review is required.
Avoid scanning and emailing photocopies of your military ID. According to sources like SemperSave, this practice violates security regulations and can be legally problematic. Stick with the designated platforms to ensure safe and proper discount activation.
The Bottom Line
Military discounts through ASICS provide genuine value to service members and their families. Using the program responsibly ensures it remains a dependable way to save on high-quality athletic gear.
ASICS shows commitment to honoring the military community by extending this program both online and in stores. Verification through SheerID or ID.me secures the process, making it simple and safe for those who qualify to take part.
